About FloridaWest
Maximizing Economic Potential
Located in the city of Pensacola and Escambia County, FloridaWest Economic Development Alliance is the region’s economic development organization with the mission of building, growing and sustaining the economic potential and prosperity of Northwest Florida.
We are maximizing Northwest Florida’s economic potential through:
- Economic development initiatives.
- Programs and services aimed at attracting and recruiting new businesses.
- Retaining and expanding existing businesses.
- Developing and training our workforce.
- Nurturing the global contributions of local entrepreneurs.
- Developing our community and assets to position our area as a rich and fertile location for growth—be it individual, community or corporate.
Learn more about Economic Development and it improves our economic well-being and quality of life
Our Dedicated Staff

Scott Luth
Chief Executive Officer
850.375.1060

Danita Andrews
Chief Business Development Officer
850.503.0907

Jeff Dyer
Director of Workforce
Innovation
850.898.2201

Melissa Stoker
Director of Operations
850.860.4177

Patrick Rooney
Director of Entrepreneurial Development
850.497.3794

Casey Campbell
CO:LAB Office Manager
850.503.0269
Our Board of Directors
Rick Byars
President
Gulf Power Company
David Bear
Vice President
Lewis Bear Company
Ryan Tilley
Secretary/Treasurer
Escambia County Representative
Rebecca Ferguson
Pensacola Energy
Olevia McNally
Escambia County Appointee
Donnie McMahon
City of Pensacola
Don Palmer
ECUA
Charletha Powell
FloridaWest Appointee
Jim Waite
Baskerville-Donovan
Investor Level:
Joshua Beardsley
Ascension Sacred Heart
Investor
Kevin Enfinger
Greenhut Construction
Investor
K.C. Gartman
Baptist Health Care
Investor
Marcus McBride
CareerSource EscaRosa
Investor
Ed Meadows
Pensacola State College
Investor
Dave Murzin
First Place Partners
Investor
An Alliance of Success
Through active partnership, collaboration and cooperation, we are helping to bridge connections, explore new possibilities and expand horizons. We are an alliance of more than a hundred public and private entities, and we understand that in business, you’re only as strong as the company you keep. Here are a few of ours.





















