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FloridaWest Marketing Winners at 2018 Addy Awards

by FloridaWest News




FloridaWest is pleased to announce that promotional materials for The Bluffs were awarded three Golden Addys at Saturday’s American Advertising Federation Pensacola ADDY® Awards Gala.

The Awards:

  • 2018 Gold Addy Award – Integrated Campaign: The Bluffs / Integrated Advertising Campaign Regional/National B-to-B
  • 2018 Gold Addy Award – Direct Mail: 3-D/Mixed
  • 2018 Gold Addy Award – Internet Commercial: The Bluffs

The Bluffs Video also received:

  • 2018 Silver Addy Award for Video Editing for Christine York Creative
  • 2018 Silver Addy Award for Animation for Christine York Creative

Many thanks to all the creative individuals who worked on the campaign:

Agency (Marketing Firm): VisionFirst Advisors, Melissa Medley – Strategy, Producer and Creative Direction

Content & Copywriting: Nancy Blum-Heintz & Melissa Medley

The Video:  WATCH

  • Director – Benjamin Murphy, Murphywerx Productions
  • Copywriter – Christine York, Christine York Creative
  • Motion Graphics – Christine York, Christine York Creative
  • Editor – Christine York, Christine York Creative
  • Still Photography – Cheryl Murphy, Murphywerx Productions
  • Cinematography – Benjamin Murphy, Murphywerx Productions
  • Chris Jadallah, Calliope Films
  • Drone Cinematography – Chris Tonn, Pelican Drones
  • Producers – Sena Maddison, FloridaWest
  • Melissa Medley, Vision First Advisors
  • Christine York, Christine York Creative

Website Design: CNP (Clark, Nikdel Powell) Whitney Nall and Jarrett Smith

Digital Advertising Campaign:

Strategy and Direction – Nancy Blum-Heintz

Creative – Kristen Locke

Design & Placement – Maris West & Baker

Direct Mail Website Debut Promotion:

                Design – Frank Salonek

Production – Nancy Blum Heintz, Virginia Haworth & Molly Pflanz

Video Mailer design and production; Brochure design: UviaUs