About FloridaWest


Maximizing Economic Potential


Located in the city of Pensacola and Escambia County, FloridaWest Economic Development Alliance is the region’s economic development organization with the mission of building, growing and sustaining the economic potential and prosperity of Northwest Florida.

We are maximizing Northwest Florida’s economic potential through economic development initiatives, programs and services aimed at attracting and recruiting new businesses, retaining and expanding existing businesses, developing and training our workforce, nurturing the global contributions of local entrepreneurs, and developing our community and assets to position our area as a rich and fertile location for growth—be it individual, community or corporate.

We recognize and intimately understand the significant impact successful economic development initiatives have on our community—ripples that reach far beyond the walls of our offices, homes and schools, but also the lives of the people who call this place home.








Our Dedicated Staff

Scott Luth

Chief Executive Officer

Danita Andrews

Chief Business Development Officer

Jeff Dyer

Director of Workforce

Sena Maddison

Director of Communications

Melissa Stoker

Director of Operations

Patrick Rooney

Director: CO:LAB

Our Board of Directors

Donnie McMahon

McMahon Hadder
City of Pensacola 

Karen Sindel

Vice President
Escambia County Representative

Rebecca Ferguson

Pensacola Energy 

Lewis Bear, Jr.

Lewis Bear Company

Tim Haag


Verdell Hawkins

Gulf Power Company

Bonita Player

Engineering & Planning Resources

Investor Level

Ryan Tilley

Escambia County Representative

Jim Waite


Ryan Greenhut

Greenhut Construction

Jonathan Tucker

Cox Business

An Alliance of Success


Through active partnership, collaboration and cooperation, we are helping to bridge connections, explore new possibilities and expand horizons. We are an alliance of more than a hundred public and private entities, and we understand that in business, you’re only as strong as the company you keep. Here are a few of ours.