About FloridaWest

Maximizing Economic Potential

Located in the city of Pensacola and Escambia County, FloridaWest Economic Development Alliance is the region’s economic development organization with the mission of building, growing and sustaining the economic potential and prosperity of Northwest Florida.

We are maximizing Northwest Florida’s economic potential through economic development initiatives, programs and services aimed at attracting and recruiting new businesses, retaining and expanding existing businesses, developing and training our workforce, nurturing the global contributions of local entrepreneurs, and developing our community and assets to position our area as a rich and fertile location for growth—be it individual, community or corporate.

We recognize and intimately understand the significant impact successful economic development initiatives have on our community—ripples that reach far beyond the walls of our offices, homes and schools, but also the lives of the people who call this place home.

Our Dedicated Staff

Scott Luth

Chief Executive Officer
850.375.1060

Danita Andrews

Director of Business Development
850.503.0907

Kelly Reeser

Director of Entrepreneurial Development
850.384.0962

Sena Maddison

Director of Communications
850.417.1500

Patrick Rooney

Business Coach: CO:LAB
850.696.1314

Clancy Bambrick

CO:LAB Office Manager
850.696.1314

Our Board of Directors

Jim Waite

Baskerville-Donovan

Wendell Smith

Gulf Power Company

Tim Haag

ECUA

Karen Sindel

Escambia County Representative

Lewis Bear, Jr.

Lewis Bear Company

Rebecca Ferguson

City of Pensacola

Jim Grimes

Escambia County
Representative

Donnie McMahon

McMahon Hadder

Bonita Player

Engineering & Planning Resources

An Alliance of Success

Through active partnership, collaboration and cooperation, we are helping to bridge connections, explore new possibilities and expand horizons. We are an alliance of more than a hundred public and private entities, and we understand that in business, you’re only as strong as the company you keep. Here are a few of ours.