About FloridaWest
Maximizing Economic Potential
Located in the city of Pensacola and Escambia County, FloridaWest Economic Development Alliance is the region’s economic development organization with the mission of building, growing and sustaining the economic potential and prosperity of Northwest Florida.
We are maximizing Northwest Florida’s economic potential through:
- Economic development initiatives.
- Programs and services aimed at attracting and recruiting new businesses.
- Retaining and expanding existing businesses.
- Developing and training our workforce.
- Nurturing the global contributions of local entrepreneurs.
- Developing our community and assets to position our area as a rich and fertile location for growth—be it individual, community or corporate.
Our Dedicated Staff

Scott Luth
Chief Executive Officer
850.375.1060

Melissa Stoker
Director of Operations
850.860.4177

Danita Andrews
Chief Business Development Officer
850.503.0907

Patrick Rooney
Director: CO:LAB
850.497.3794

Jeff Dyer
Director of Workforce
Innovation
850.898.2201

Casey Campbell
CO:LAB Office Manager
850.503.0269

Sena Maddison
Director of Communications
850.417.1500

Cybersecurity Specialist
Our Board of Directors
Donnie McMahon
President
City of Pensacola Representative
Lewis Bear, Jr.
Lewis Bear Company
Bonita Player
Engineering & Planning Resources
Karen Sindel
Vice President
Escambia County Representative
Tim Haag
ECUA
Ryan Tilley
Escambia County Representative
Rebecca Ferguson
Secretary-Treasurer
Pensacola Energy
Verdell Hawkins
Gulf Power Company
Jim Waite
Baskerville-Donovan
Investor Level
Ryan Greenhut
Greenhut Construction
Investor
Jonathan Tucker
Cox Business
Investor
An Alliance of Success
Through active partnership, collaboration and cooperation, we are helping to bridge connections, explore new possibilities and expand horizons. We are an alliance of more than a hundred public and private entities, and we understand that in business, you’re only as strong as the company you keep. Here are a few of ours.





















Board Members





Investors


Partners













